Botanical Beauty

Goal:
The original goal for the "Botanical Beauty" skin care startup project was to create a visual identity that effectively conveyed the company's commitment to using natural ingredients in their products and their focus on promoting a healthy and sustainable lifestyle.

Result:
I drew inspiration from nature and botanical elements to create a fresh and organic visual identity. The logo features a stylized leaf graphic, paired with a clean and modern typeface. The color palette was inspired by the colors of nature, with greens and blue tones that evoke a sense of calm and well-being.
For the brand guidelines, I established a consistent look and feel for all materials, including business cards, packaging mockups and social media graphics.
The final result was a strong and recognizable brand that effectively communicated the unique qualities of "Botanical Beauty" and differentiated the company from its competitors. The visual identity has helped to establish the company as a leader in the natural skin care market and has contributed to the overall success of the brand.