Mothership

Goal:
The goal for the "The Mothership" streetwear brand project was to create a bold and distinct visual identity that reflected the brand's unique aesthetic and values. The target audience was young, urban consumers who are passionate about streetwear culture.

Result:
For the branding, I created a custom logo that features a graffiti stencil design, with a monochromatic color palette that is both eye-catching and versatile. I also developed a set of brand guidelines that outlined the proper usage of the logo and other visual elements.

For the video content, I produced promotional videos that showcased the brand's clothing designs and the lifestyle of its target audience. These videos were designed to be visually engaging and informative, with a strong emphasis on music and motion graphics.
The social graphics I created included promotional posters, banners, and other materials that were used to promote the brand on various social media platforms. I also designed clothing graphics and patterns that were used on t-shirts, hoodies, and other apparel items.

The final result was a successful launch of the brand, with strong positive feedback from the target audience and high demand for the clothing designs. The new visual identity helped to establish "The Mothership" as a standout player in the competitive streetwear market and contributed to the overall success of the brand.